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Audiio
5 Months
Services and Product subscriptions
United States
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Audiio is a subscription-based music licensing platform that provides filmmakers, content creators, and marketers with unlimited access to a high-quality library of royalty-free music and sound effects. Designed for both commercial and creative use, Audiio offers affordable licensing plans that empower users to enhance their projects with professionally curated audio content.
Centralized Stripe subscription data warehouse
Near real-time ETL with Stitch
Modeled churn, cohorts, retention metrics
Visualized CLV, MRR, churn trends
Data Warehouse Engineer
BI Analyst
Subscription Analytics Consultant
Client Success Liaison
Subscription Analytics Initiative / Fixed-Term
Eliminating Data Gaps, Inefficient Reporting, and Weak Customer Understanding
Data needed to be reshaped for retention, churn, and cohort modeling.
Aligning users across time windows while preserving subscription lifecycle.
Translating data outputs into marketing and product-relevant business insights.
The initiative began with extracting data from Stripe using Stitch and centralizing it into BigQuery. Once structured, transformation logic was built to support churn rate, retention curves, and monthly cohort comparisons. Key KPIs like Customer Lifetime Value (CLV) and Monthly Recurring Revenue (MRR) were derived and visualized using Looker Studio.
Strategic questions addressed:
● How quickly are subscribers churning by plan or sign-up cohort?
● What’s the average lifetime value of customers across segments?
● How can retention strategies be adjusted based on churn behavior?
● What patterns exist in subscription longevity over time?
Subscription Analytics with Automated ETL and KPI-Driven Insights
We automated data replication from Stripe to BigQuery using Stitch, ensuring consistent and up-to-date data refreshes. Churn and cohort modeling was implemented in SQL to define time-based metrics aligned with business definitions.
In Looker Studio, we built self-service dashboards tailored for product, marketing, and leadership teams to support faster insights. Throughout the process, KPIs were refined through iterative validation with stakeholders, improving usability and trust in the metrics.
This setup enabled reliable subscription analytics and accelerated decision-making across key business functions.
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churn reduction via targeted retention strategies
MRR increase from stable engagement
CLV growth through plan optimization
lower acquisition cost with data targeting
DataRopes.ai is a global technology partner which delivers end to end services like data engineering, data analysis, data science and AI & ML
Reviewed on
150 E B St Lbby # 1810
1106 A, 11th floor, Haly Tower,
Sector R DHA Phase 2, Lahore
DataRopes.ai is a global technology partner which delivers end to end services like data engineering, data analysis, data science and AI & ML.
Reviewed on
Address
150 E B St Lbby # 1810
1106 A, 11th floor, Haly Tower,
Sector R DHA Phase 2, Lahore
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