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Badge Batch

Unified Analytics Platform for Data-Driven and Strategic Business Growth Decisions

Project Duration

5 months

Client Industry

 Saas and Tech

Target Markets

USA

Technology Stack

Client Overview

We Understand Our Clients Best to Provide them the Best Solutions

Batch is a customer engagement platform that helps brands deliver personalized mobile marketing campaigns through push notifications, in-app messaging, and analytics. By enabling real-time communication and behavioral targeting, Batch empowers businesses to improve user retention and drive mobile growth. The company supports marketers with scalable tools for campaign automation, audience segmentation, and actionable insights.

Solutions Delivered

Unified backend architecture with

centralized data pipelines

Harmonized datasets across

finance, marketing, operations

Real-time dashboards with clear,

intuitive visualizations

Self-service analytics enabled

through Looker Studio

Team Composition

Data Engineer

SQL Developer / Data Analyst

Looker Studio Developer / BI Analyst

Data Governance & Quality Specialist

Engagement Type

Part Time Contract

Key Challenges

Key Challenges

Eliminating Data Gaps, Inefficient Reporting, and Weak Customer Understanding

Disconnected

Limited Insights

Decision-making was hindered by manual reporting and delayed access to insights


Inefficient Reporting

Fragmented Analysis

Inconsistent and disconnected datasets across business units


Limited Intelligence

Low Reporting Efficiency

High time investment required for basic analytics


Strategic Roadmap

To support faster and more accurate decision-making, we needed to unify fragmented datasets from finance, marketing, and operations into a single, trusted environment. Automating manual reporting workflows was key to increasing efficiency and reducing delays. We prioritized selecting a scalable platform that could support real-time data access and flexible dashboarding. The goal was to deliver intuitive, stakeholder-specific analytics while ensuring data quality, governance, and long-term maintainability.

● How can we unify multiple datasets into a single, trusted environment?

● What platform offers scalability and real-time access to analytics?

● How can we deliver intuitive dashboards tailored for stakeholders?

● Can we automate current manual reporting processes?

Execution Approach

Centralized Architecture for Scalable, Cross-Functional Analytics

To overcome fragmented reporting and enable data-driven decision-making, we consolidated multiple data sources—including finance, marketing, and operations—into a unified BigQuery warehouse. SQL-based transformations were used to harmonize and cleanse data across business units, ensuring consistent, high-quality inputs.

Automated dashboards were built in Looker Studio to serve real-time insights to various stakeholders, from executives to analysts.

Additionally, we developed modular analytics layers to support both exploratory data analysis and routine operational reporting, creating a flexible foundation that scales with the business and empowers self-service access without over-reliance on engineering teams.

Execution Diagram
Business Impact

BUSINESS IMPACT

Accelerated Decision-Making

Reduced Reporting Workload

Increased Data Trust

Improved Cross-Functional Collaboration

Business Impact Illustration

60%

reduced data processing time, accelerating analytics cycles.

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30+

hours per week eliminated from manual reporting via automation.

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35%

boost in operational efficiency through streamlined data access.

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40%

faster decision-making enabled by real-time key metric visibility.

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