Blink SEO is a digital marketing agency offering specialized SEO services to clients across various industries. They manage multiple campaigns and datasets per client and needed a unified analytics infrastructure. Their focus is on delivering actionable SEO insights by combining crawling, keyword, and backlink data through a centralized platform.
Unified SEO reporting and insights Automated daily data ingestion pipelines
Custom Looker dashboards for clients Scalable Google Cloud-based infrastructure
Data Engineer
Cloud Architect
BI Developer
Project Manager
Contractual hiring
High manual effort in maintaining reports and handling campaign-level data at scale
No centralized warehouse for unified processing and client-level reporting
To build a scalable and efficient data foundation, we must first consolidate fragmented client and tool data into a unified schema. Automating extraction from APIs like ScreamingFrog and DataForSEO is key. Aligning dashboards to client-prioritized KPIs—such as keywords, SERP rankings, and backlinks—ensures relevance as the architecture scales with growth.
Modular, Scalable Infrastructure for SEO Data Pipelines

