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Decibel LLC
3 months
Finance and banking
USA
Decibel LLC is a performance marketing and lead generation company specializing in connecting businesses with high-intent prospects through data-driven outreach. They operate call centers and digital acquisition channels to generate and qualify leads across various industries. By combining in-house expertise with real-time data validation and analytics, Decibel ensures lead quality, improves conversion rates, and delivers measurable ROI for their clients.
Unified lead database combining
all data sources
Automated lead validation using
business rule logic
Real-time monitoring for data
quality
Advanced lead scoring via anomaly
detection
SQL Server Database Administrator (DBA)
Data Engineer
Business Intelligence Analyst
Data Quality Specialist / Analyst
Hourly Contract
Eliminating Data Gaps, Inefficient Reporting, and Weak Customer Understanding
High volume of low-quality or duplicate leads hurting conversion rates
Disparate sources made unified validation difficult
Lead review processes were inconsistent and time-consuming
To address fragmented and low-quality lead data, we focused on centralizing multiple sources into a unified database. Automating real-time lead validation using configurable business rules was critical to improving accuracy and reducing manual effort. By implementing anomaly and pattern detection, we aimed to continuously enhance lead quality and prevent bad leads from reaching sales teams. This strategic approach supports scalable, data-driven lead management and boosts conversion efficiency.
● How can we centralize multi-source lead data effectively?
● Can we automate real-time lead validation with high accuracy?
● How do we reduce bad leads before sales engagement?
● Can we continuously improve data quality through pattern detection?
Centralized Lead Data Management and Validation
To improve lead quality and streamline processing, we designed a centralized SQL Server database to consolidate all incoming lead data from multiple sources. Real-time data quality was ensured through SQL-based validation rules that automatically checked leads as they entered the system.
Automated ingestion pipelines integrated call center and CRM data seamlessly, reducing manual effort and delays. Additionally, anomaly detection scripts were implemented to identify inconsistent or potentially fraudulent leads, enabling proactive intervention.
This comprehensive solution improved data accuracy, minimized bad leads, and enhanced overall sales efficiency by providing a reliable foundation for lead management.
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increase in lead validation capacity achieved.
reduction in manual lead validation effort.
improvement in data reliability and trust.
hours freed weekly for strategic lead nurturing.
DataRopes.ai is a global technology partner which delivers end to end services like data engineering, data analysis, data science and AI & ML
Reviewed on
150 E B St Lbby # 1810
1106 A, 11th floor, Haly Tower,
Sector R DHA Phase 2, Lahore
DataRopes.ai is a global technology partner which delivers end to end services like data engineering, data analysis, data science and AI & ML.
Reviewed on
Address
150 E B St Lbby # 1810
1106 A, 11th floor, Haly Tower,
Sector R DHA Phase 2, Lahore
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