To support sustainable growth and operational visibility, we needed to unify fragmented data across Shopify, HR systems, and shipping APIs into a single, trusted model. Manual processes caused delays and inconsistencies, limiting insights into revenue, churn, and subscription trends. The roadmap focused on automating ingestion, cleaning and transforming raw data, and surfacing KPIs through scalable dashboards empowering teams with the clarity needed to drive strategic decisions as the business expands.