GroupM is a leading global media investment company that helps brands maximize the value of their marketing through data-driven strategies, media planning, and performance optimization. As part of WPP, GroupM partners with top-tier advertisers to deliver innovative media solutions across digital, TV, and emerging platforms, empowering businesses to reach their audiences effectively and efficiently.
Scalable, reliable, repeatable data workflows
Event-driven pipelines with Pub/Sub
KPI visualization for faster decisions
Tasks, sprints, documentation streamlined
Data Engineers
BI Developers
Cloud Automation Experts
Agile Project Coordinators
Contractual / Ticket-Based
Task Assignment via JIRA
Ensured seamless workflows via Pub/Sub, Cloud Functions
Learned Looker, Cloud Repos setup, dashboard creation
The project was executed as a series of discrete JIRA tickets, with deliverables split across ETL builds, automation tasks, and BI dashboarding. BigQuery served as the warehouse foundation, while Airflow and Dataform orchestrated and managed transformations. Cloud Functions and Pub/Sub supported scalable ingestion and real-time automation. JIRA workflows structured sprint deliverables, and Confluence housed documentation for repeatability and collaboration.
Automated, Modular ETL and Dashboarding with Scalable Cloud Tooling

