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Badge LMBK Surf House

Analytics Pipeline for Hospitality Client to Improve Feedback Insights and Operational Efficiency

Project Duration

4 months

Client Industry

Hospitality and Travel


Target Markets

USA

Technology Stack

Client Overview

We Understand Our Clients Best to Provide them the Best Solutions

LMBK Surf House by Venice Technologies is a hospitality brand offering boutique surf and wellness retreats in scenic destinations. They focus on delivering immersive guest experiences through personalized stays, community-driven activities, and sustainable living. By combining travel, technology, and wellness, LMBK provides a modern surf getaway enhanced by digital innovation and smart hospitality solutions.

Solutions Delivered

Centralized pipeline for guest and feedback data


Structured DBT models for efficient transformation


Real-time Looker dashboards showing guest KPIs

Unified data layer supporting business decisions

Team Composition

Data Engineer

GA4 Analyst / Implementation Specialist

Looker Studio Developer / BI Analyst

Data Analyst / Insights Specialist

Engagement Type

Hourly Contract

Key Challenges

Key Challenges

Eliminating Data Gaps, Inefficient Reporting, and Weak Customer Understanding

Disconnected

Data Inefficiencies

Fragmented and inconsistent guest data slowed decision-making

Inefficient Reporting

Limited Feedback Analysis

No structured insights into customer reviews or on-site feedback


Limited Intelligence

Manual Reporting

Operational teams lacked real-time visibility into performance metrics

Strategic Roadmap

To improve guest data management, we focused on streamlining ingestion and transformation processes to handle large volumes efficiently. We designed a flexible data structure that integrates both operational metrics and guest experience KPIs. By transforming raw feedback into clear, actionable insights, we aimed to enhance service quality. Additionally, we prioritized creating intuitive dashboards that empower non-technical teams to access and act on real-time data, driving informed business decisions.

● How can we streamline data ingestion and transformation at scale?

● What structure supports both operational and experience-related KPIs?

● How do we convert guest feedback into actionable insights?

● Can we empower non-technical teams with accessible dashboards?

scores, driven bydata-informed operations.

Execution Approach

Centralized Job Data Infrastructure and Analytics

The project began with deploying GA4 to capture detailed, event-based guest behavior, enabling more granular insights. Using DBT, we cleaned and modeled complex feedback and interaction datasets to ensure data accuracy and usability.

All data was centralized into a BigQuery warehouse, providing a scalable and unified analytics foundation.

To maximize accessibility and impact, we designed interactive Looker Studio dashboards tailored for operations, marketing, and guest service teams. This holistic infrastructure empowered stakeholders with real-time, actionable insights, enhancing guest experience management and operational efficiency across the organization.

Execution Diagram
Business Impact

BUSINESS IMPACT

Real-Time Actionability

Reporting Efficiency

Personalized Insights

Enhanced Decision-Making

Business Impact Illustration

20%

Reduced guest issue response time, improving service quality.

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30%

Enhanced resource allocation during peak hours using real-time feedback insights.

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25%

Accelerated issue detection, enabling quicker action on service gaps.

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15%

Improved guest satisfaction scores, driven by data-informed operations.

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