Pinwheel Analytics is a consumer tech company that offers eCommerce products through platforms like Amazon, Stripe, and custom online stores. Focused on subscription-based revenue, Pinwheel needed better visibility into customer behavior, product performance, and churn trends to support growth and retention strategies across regions.
End-to-end Data Engineering
ETL and Data Modeling
Business Intelligence Implementation
Subscription Commerce and Marketing Analytics
Data Engineering Specialists
BI Developers
Marketing Analytics Consultants
ETL & dbt Modelers
Offshore Hiring
KPIs were compiled ad hoc, limiting speed and accuracy of business decisions.
No ability to measure churn, LTV, or user behavior across cohorts.
The team architected a scalable analytics pipeline with Amazon Redshift at its core. Fivetran was deployed to ingest raw data from Stripe, Amazon, and e-commerce platforms. dbt was used to transform these disparate datasets into clean, analysis-ready tables. A semantic layer was built on top to standardize KPIs and empower self-serve reporting via Lightdash.
Unified Data Modeling and Dashboarding for Scalable, Consistent Insights Delivery

