DataRopes.ai Navbar
Ready to start and grow your business bigger and win customers forever? Check it out
Project Duration
March 2025 - Ongoing

Client Industry
E commerce and retail

Target Markets
North America

SupeRadar

Automated Pricing Intelligence with Centralized Crawled Data Integration and UUID Mapping

Technology Stack

No items found.

Client Overview

Challenges in Modeling Subscription and Business Metrics

Superadar is a competitive intelligence company focused on retail pricing analytics. By aggregating product pricing data from major supermarket chains like Walmart, Superadar enables brands and retailers to monitor market trends, compare competitor pricing, and make data-driven pricing decisions. Their platform supports both historical and real-time price tracking to empower smarter retail strategies.

Solutions Delivered

Centralized Data Warehouse for Crawled Data

Automated ETL Pipeline for Future Crawl Files

Manual UUID Mapping Interface via Google Sheets

Price Trend and Competitive

Intelligence Dashboards


Team Composition

Data Engineers

Python Developers

BI Analysts

Workflow Automation Specialists

Engagement Type

Fixed Project


Key Challenges

Key Challenges in Campaign Tracking and Data Quality

Lack of Unified Layer

Crawled pricing data existed only in scattered Excel files with inconsistent structure.


Fragmented UUID Matching

Product identity across retailers was unstructured, blocking trend analysis and matching.


Manual ETL Bottlenecks

Delays in integrating crawl files made it impossible to maintain up-to-date analytics.


Strategic Roadmap

The project began by building a centralized BigQuery warehouse to ingest and normalize all historical Excel-based crawled data. Python scripts were created to clean inconsistent formats, extract relevant fields, and manually map UUIDs to each product.To support fresh crawl data, the vendor transitioned to pushing files directly into sharded BigQuery tables. This enabled the creation of scheduled queries and stored procedures that performed automatic table detection, schema checks, and merge operations. For UUID mapping of new products, a user-friendly Google Sheet interface was developed. This allowed the client to manually assign UUIDs, and trigger a backend App Script to push those mappings directly into BigQuery, seamlessly feeding the downstream analytics pipeline.

Read More
Read Less
To resolve fragmented and outdated pricing analytics, we built a robust pipeline to centralize, clean, and analyze product pricing data. Legacy Excel files were parsed using Python scripts to normalize historical data and ingest it into BigQuery.

Execution Approach

Automated Price Intelligence Pipeline with Unified Data Mapping

To resolve fragmented and outdated pricing analytics, we built a robust pipeline to centralize, clean, and analyze product pricing data. Legacy Excel files were parsed using Python scripts to normalize historical data and ingest it into BigQuery.
Automated ETL triggers—powered by stored procedures and scheduled queries—processed incoming data pushed by external vendors. A Google Sheets interface enabled manual UUID assignment, with App Scripts syncing updates back to BigQuery for structured product identity.
Finally, Looker Studio dashboards were built on this standardized data layer, providing dynamic, accurate insights into pricing trends and retailer comparisons at scale.

BUSINESS IMPACT

Accelerated Competitive Pricing Insights
Traceable and Scalable UUID Management
Unlocked Price Comparison Across Vendors
Improved Data Quality and Consistency

100,000+

product rows standardized across multiple supermarkets


90%

reduction in manual data preparation time


90%

of pricing reports now generated through real-time Looker Studio dashboards