Superadar is a competitive intelligence company focused on retail pricing analytics. By aggregating product pricing data from major supermarket chains like Walmart, Superadar enables brands and retailers to monitor market trends, compare competitor pricing, and make data-driven pricing decisions. Their platform supports both historical and real-time price tracking to empower smarter retail strategies.
Centralized Data Warehouse for Crawled Data
Automated ETL Pipeline for Future Crawl Files
Manual UUID Mapping Interface via Google Sheets
Price Trend and Competitive
Intelligence Dashboards
Data Engineers
Python Developers
BI Analysts
Workflow Automation Specialists
Fixed Project
Product identity across retailers was unstructured, blocking trend analysis and matching.
Delays in integrating crawl files made it impossible to maintain up-to-date analytics.
The project began by building a centralized BigQuery warehouse to ingest and normalize all historical Excel-based crawled data. Python scripts were created to clean inconsistent formats, extract relevant fields, and manually map UUIDs to each product.To support fresh crawl data, the vendor transitioned to pushing files directly into sharded BigQuery tables. This enabled the creation of scheduled queries and stored procedures that performed automatic table detection, schema checks, and merge operations. For UUID mapping of new products, a user-friendly Google Sheet interface was developed. This allowed the client to manually assign UUIDs, and trigger a backend App Script to push those mappings directly into BigQuery, seamlessly feeding the downstream analytics pipeline.
Automated Price Intelligence Pipeline with Unified Data Mapping

