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Tawkify
3 months
Saas and Tech
North America
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The client is a fast-growing digital services platform that needed better visibility into marketing spend and user behavior. They offer data-driven experiences to end-users and rely on precise analytics to steer campaign strategy, package performance, and audience segmentation
Centralized Sigma dashboard monitors traffic, marketing spend Custom dashboards analyze demographic behavior patterns Campaign-package correlation improves targeting effectiveness Resolved key data quality issues impacting analytics
Data Analyst
Sigma Dashboard Developer
SQL Data Engineer
Marketing Data Strategist
Contract on hourly basis
Eliminating Data Gaps, Inefficient Reporting, and Weak Customer Understanding
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No clear daily tracking of traffic or marketing spend
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Reporting issues caused by inconsistent or unreliable data
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No way to compare user vs. client segments or link activity to UTM campaigns
To enhance campaign performance, we must centralize daily traffic and marketing spend tracking in real time for accurate visibility. Implementing tools that analyze user behavior by demographic segments will provide deeper insights. Ensuring high data quality is critical to support confident decision-making. Finally, correlating marketing efforts with user purchases and campaign metadata will enable precise targeting and optimization, driving better ROI and more effective campaign strategies across all channels.
● How do we centralize daily traffic and campaign spend tracking in real time?
● What tools can help us analyze behavior by demographic segment?
● How do we ensure data quality is high enough to support strategic decisions?
● Can we correlate marketing performance with user purchases and campaign metadata?
Comprehensive Mixpanel Event Tracking and Attribution Fixes
We developed dynamic dashboards in Sigma Computing to provide daily visibility into traffic and marketing spend, enabling real-time budget tracking and campaign monitoring. A dedicated User Behavior Dashboard was created to analyze key demographic segments, improving audience understanding.
Data integrity issues were identified and communicated to the Engineering team for swift resolution, ensuring reliable analytics.
Additionally, reports linking purchased packages with campaign UTM parameters were generated, allowing precise correlation between marketing efforts and sales outcomes to optimize targeting and campaign effectiveness.
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reduced manual analysis time with automated dashboards.
improved campaign ROI via enhanced UTM attribution.
users segmented by demographics for targeted marketing.
increase in sales from top-selling packages tracked in real time.
DataRopes.ai is a global technology partner which delivers end to end services like data engineering, data analysis, data science and AI & ML
Reviewed on
150 E B St Lbby # 1810
1106 A, 11th floor, Haly Tower,
Sector R DHA Phase 2, Lahore
DataRopes.ai is a global technology partner which delivers end to end services like data engineering, data analysis, data science and AI & ML.
Reviewed on
Address
150 E B St Lbby # 1810
1106 A, 11th floor, Haly Tower,
Sector R DHA Phase 2, Lahore
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