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Uptraded
2 months
Marketing and advertising
North America
Uptraded is a mobile fashion marketplace that lets users swap clothes via a swipe-based interface—think Tinder, but for fashion. Users can match based on mutual interest in clothing items, then initiate trades. The app targets young, sustainability-conscious users looking for fresh wardrobe choices without spending money.
Fixed broken Mixpanel event tracking accuracy
Built UTM deep links with AppsFlyer Enabled user cohorting by device source
Enhanced analytics for future campaign optimization
Data Engineer
ETL Developer
Power BI Developer
Technical Project Manager
Contractual hiring
Eliminating Data Gaps, Inefficient Reporting, and Weak Customer Understanding
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Incomplete activity logs for critical app events like swipes and session duration
No clear insight into which platforms or OS (iOS vs Android) users were coming from
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Inability to map user behavior back to campaign sources
To enhance app analytics, we must first identify misconfigured or missing Mixpanel events impacting data quality. Understanding OS-level traffic sources through UTM-tagged deep links is crucial for accurate user attribution across campaigns. Defining the right level of attribution granularity will inform optimized ad spend and campaign targeting. Establishing a sustainable event tracking and UTM strategy ensures reliable, future-proof data collection, enabling continuous campaign performance improvements and better decision-making.
● Which app events are being dropped or misconfigured in Mixpanel?
● How can we identify OS-level traffic sources across marketing campaigns?
● What level of attribution granularity is needed to inform ad budgets?
● How do we set up a sustainable event tracking and UTM strategy moving forward?
Comprehensive Mixpanel Event Tracking and Attribution Fixes
We conducted a thorough audit of Mixpanel event tracking to identify and resolve dropped or misfired activities that compromised data accuracy. Key implementation gaps were addressed to ensure seamless app-to-analytics data flow, providing a reliable foundation for user behavior analysis.
Leveraging AppsFlyer, we created platform-specific UTM-tagged deep links, enabling precise attribution of marketing campaigns across Android and iOS devices. Rigorous testing verified tracking integrity on both platforms, ensuring future campaigns deliver accurate insights.
This comprehensive approach strengthens the analytics framework, empowering data-driven marketing optimizations and improved user engagement measurement.
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improved tracking accuracy, eliminating data inconsistencies.
optimized ad spend through enhanced UTM-based targeting.
increased user behavior insights across platforms and OS.
boosted campaign efficiency, driving better marketing ROI.
DataRopes.ai is a global technology partner which delivers end to end services like data engineering, data analysis, data science and AI & ML
Reviewed on
150 E B St Lbby # 1810
1106 A, 11th floor, Haly Tower,
Sector R DHA Phase 2, Lahore
DataRopes.ai is a global technology partner which delivers end to end services like data engineering, data analysis, data science and AI & ML.
Reviewed on
Address
150 E B St Lbby # 1810
1106 A, 11th floor, Haly Tower,
Sector R DHA Phase 2, Lahore
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